TDK SensEI Cookie Policy

1. Scope of Application

This TDK Cookie Policy describes how TDK Sensei, a TDK Group Company (“TDK”) collects or otherwise obtains, via Cookies, data of users that access, browse or otherwise use TDK’s website or third party websites on which TDK has posted advertisements (“Users”). These data may include also personal data.

This TDK Cookie Policy supplements the TDK Privacy Policy in respect of the use of Cookies on the TDK Website.

2. Cookies

Cookies are small files, usually composed of alphanumeric characters, issued by TDK’s website or third party providers (“Cookies”) and stored on computers, tablets, smart phones and other devices (“Devices”) of Users that access, browse or otherwise use TDK’s website or third party websites on which TDK has posted advertisements.

3. Types of Cookies

Cookies are usually classified into (i) Session Cookies and Persistent Cookies, and (ii) in First Party Cookies and Third Party Cookies, which will be explained in the following.

3.1 Session Cookies

Session Cookies ensure that a User can use functions and refer to information on the TDK website in an efficient way. For example, they ensure that a User is not required to enter the same information repeatedly while using the TDK website. They are stored in temporary memory and deleted when the web browser is closed.

3.2 Persistent Cookies

Persistent Cookies are stored on the hard disk of the User’s device and are not deleted if the web browser is closed. For example, they are used to save a setting that ensures a User can use the same language when he/she visits next time and to record the number of visits. The period these Cookies are stored varies from Cookie to Cookie.

3.3 First Party and Third Party Cookies

First Party Cookies are issued by TDK. Third Party Cookies are issued by third party service providers, which TDK uses, e.g. to embed certain functionalities on its website for social media content. In some cases, third party providers use further sub-providers that issue so called Fourth Party Cookies that come along with their service applications. Under this Cookie Policy and TDK’s Cookie management system, Fourth Party Cookies are treated as Third Party Cookies. This means that any setting a User applies to Third Party Cookies will also apply to any Fourth Party Cookies associated therewith.

4. Cookies used on the TDK Website

TDK uses Cookies for the following purposes:

Strictly Necessary Cookies: These Cookies ensure that the TDK website operates properly. They are technically necessary and TDK cannot switch off these Cookies in its systems without losing the operability of its website. They are usually only set in response to actions of Users on the TDK website, such as setting privacy preferences, logging in or filling in forms. You can set your browser to alert you about these Cookies and block them, but some parts of the TDK website may then not work and you may not be able to use some or all of the functions and services offered by TDK.

These Cookies do not store any personally identifiable data.

Performance Cookies: These Cookies allow TDK to measure and analyze User activities on TDK’s website to improve its performance. They usually measure traffic data including the number of Users that visit TDK’s website, number of visits, pages Users view and website and location from which the visit originates. They help TDK to know which pages are the most and least popular, see where Users come from and how they move around on the TDK website. You can set your browser to alert you about these Cookies and block them, but TDK will not be able to monitor and improve the performance of its website for the benefit of Users.

These Cookies do not store any personally identifiable data; any data collected is aggregated and anonymous.

Functional Cookies: These Cookies enable TDK’s website to provide enhanced functionality and personalization to display the most suitable information about TDK and its products and services to Users. They usually record information about the activity of Users including login information. Functional Cookies may set by TDK or by third party providers whose services TDK has added to its website. You can set your browser to alert you about these Cookies and block them, but TDK will not be able to provide enhanced functionality and personalization to display the most suitable information about TDK and its products and services.

These Cookies may store personally identifiable data.

Here is a detailed list of cookies used:

Strictly necessary

Performance

Functional

5. How to manage Cookies

In most web browsers, it is possible to make a setting to notify receipt of Cookies being sent; that is, to select whether or not to receive Cookies. It is also possible to make a setting to render the Cookie function inoperable. You may use the TDK Website even if you make a Cookie function inoperable. However, blocking some types of Cookies may affect your experience of the TDK website and its functions and services.